In
over 20 years of speaking covering 3,000 plus seminars to
entrepreneurs, business owners, and those selling professional
services, I find that one can predict success to the degree they
master these 9 key skill sets required for success in selling
professional services.
The
9 Key Skill Sets are:
• Prospecting—Identifying
Key Niche Markets
• Establishing
High Levels of Trust
• Uncovering
Prospects’ Needs
• Solving
Problems with Customized Solutions
• Handling
Objections
• Closing
Sales
• Generating
Repeat Business
• Generating
Referral Business
• Creating
Systems and Processes
The one to start with without which you don't have any business at all is Number 1. You have to know how to find new prospects or your business is going to go cold.
I've written some of my best tips for getting new prospects right here: Finding New Prospects
Including the top one of all - make sure you are talking to the right audience.